BICE&BERTA

Torre Boldone / Bergamo / luglio 2019

Tags: Art Direction, Branding, Set Design

FORO Studio guided the Bergamo-based knitwear company Bice & Berta rebranding. The art direction project aimed to reach a target of younger people than the one Bice & Berta previously has.

 

The rebranding process has maintained the traditional strength of Bice & Berta, such as the handmade processes, the use of quality yarns and the tailor-made garments. At the same time, it added a touch of refinement and modernity to give the brand a prestigious allure.

 

FORO Studio also dealt with the creation of the catalogue's images, giving the garments a modern and youthful character but at the same time preserving the identity of the family brand.

 

Among the other clients for whom FORO Studio worked on the design of the brand image, there is also Moretti Lab.

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