ABOUT
An ensemble of talents with different abilities that complement each other by moving in harmony with each other: FORO Studio's multidisciplinary approach embodies this idea. Four professionals related to different fields combine their skills to create exclusive projects, like an orchestra manage to create emotions through the harmony of different instruments.
Fabio Romenici, interior e product designer;
Salvatore Ponzo, architect e exhibition designer;
Alessandro Pennesi, product e set designer;
Giuseppe Ponzo, management strategist
FORO Studio has been established in 2014 in Milan. Since then FORO dealt with architecture, interior design and brand identity; but also of product design and graphics. The union of ideas and the mix of different creative areas is the real strength of FORO which, with the intent to interpret the contemporary, approaches projects in an unconventional way, balancing real and conceptual. Identity, space, experience and quality are the principles which FORO Studio inspires in the realization of its projects.
SERVIZI
I servizi offerti da FORO Studio operano per ottenere consensi da un target di mercato, consolidando il rapporto tra brand e consumatore. Questo approccio strategico mira a:
Inviare un messaggio chiaro
Confermare la prestigiosità del brand sul mercato
Connettere emotivamente i consumatori con un prodotto o un servizio
Motivare il consumatore a effettuare un acquisto
Fidelizzare l’utente
In particolare FORO Studio opera in quatto principali campi applicativi:
ART DIRECTION
The image has a fundamental role in defining a clear identity and coherent communication. FORO Studio manages the art direction, both in terms of image and product, focusing on the needs of its customers as well as the final audience.
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Trend research e strategy
Target e competitor analysis
Ideazione concept
Strategia di comunicazione
Planning della comunicazione
Sviluppo e produzione
Selected Project: AVA Wolff, Neboloni E., Rug-o-rama,
DESIGN
Design is the keyword in FORO’s strategy, a team able to carry out projects of interior, exhibition, product and much more. FORO develops bespoke projects, from art direction to production, always with innovative solutions.
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Sopralluogo location
Sviluppo concept
CMF Design
Progetto allestitivo
Progetto esecutivo
Ricerca e direzione maestranze
Selected Project: Parah Boutique, Bis, Fueguia, Magistretti
BRANDING
Through the analysis of the brand identity, FORO creates a coordinated image that defines the guidelines for the design of the workspaces and the contract areas.
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Brand naming
Logo design
Immagine coordinata
Company profile e catalogo
Communication guidelines
Packaging & merchandise
Selected Project: Flamingo, Keller, Marzia Moretti
EVENT & SET UP
The planning of events and the spaces dedicated to them is one of the strengths of FORO Studio. Events are one of the most important communication tools because they establish an emotional connection between the brand and its audience.
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Scouting location
Ideazione e sviluppo concept
Progetto allestitivo
Model recruitment
Set up location
Foto e video
Selected Project: Bice&berta, Drexcode, Westwing,
AWARDS
BIGSEE Interior Design
Award 2021
IF Design Award 2019
BIGSEE Interior Design
Award 2019
German Design Award
Winner 2019
Archilovers
Best Project 2018
Milano Design Award
Nomination 2017
MUBA Competition
Finalist 2017
Interieur Awards
Honourable Mention 2016
PARAH
I COLONIALI
ATKINSONS
ZARA KIDS
TERRANEO
CÉSAR AUGUSTO
DI.MO.
NEBULONI E.
AGOF STORE
PAULANER
GOGOL & COMPANY
WESTWING ITALIA
FESTIVAL MIX MILANO
SAN MAURÍ
RISTORAZIONE DOC
BRESCIA DESIGN FESTIVAL
DANESE MILANO
POLITECNICO DI MILANO
LIVING DIVANI
DANIA CIAMPI
TOGNANA
FUEGUIA
CHIVAS
PEOPLE
GIORGIA ARGENTIERI
ALESSIA BALDACCI
ANUSHRI BARI
TIZIANA BELLUCCI
GIORGIA ANDREA BERGAMASCO
BEATRICE BOTTINI
SUDE BOYNIKAR
SERENA BROCAI
ELENA CALLEGARI
MARIA CHIARA CAPASSO
MATIA CORRIAS
KSHAMA DAFTARY
MARIA JOSÈ FLORES BARBERAN
SIMONE FURIOSI
SARA GARUTTI
ALESSANDRO GIANI
FEDERICA GRANATA
VALERIA LAUDANI
CARLOTTA LEONI
FRANCESCA LIPARI
CLAUDIA OLDANI
SILVIA POLLICE
FEDERICA RICCARDI
FRANCESCO ROMEO
MARIA FRANCESCA SAMMITO
CHITRA SAPKAL
FRANCESCA SIMEONE
ALBERTO SORMANI
PINAR TANIR
ANDREA TERMINI
ASTRID WOLFF
RAFFAELLA ZANNI