Milano / April 2017

Tags: Branding, Exhibition

On the occasion of Milan Design Week 2017, FORO Studio proposed Fenoména, an immersive exhibition inspired by Sensism, philosophical teaching for which truth, well and general knowledge are accessible exclusively through the senses.


Within the 5Vie design district, the experiential hallway of Fenoména invites the visitor to enter a sensorial activation path. The exhibition creates an enveloping atmosphere that awakens the senses. In this sense, it stimulates the visitor by olfactory, tactile and auditory stirring. Scented filters, mechanical caresses, soft stones and a sound curtain are the elements that make up the installation, designed by the collective The Ladies' Room, composed of Ilaria Bianchi, Agustina Bottoni, Astrid July and Sara Ricciardi.


For the originality of the concept and the refinement of its realization, Fenoména received a nomination at the Milan Design Awards 2017.


The same immersive atmosphere returns to the Om installation, proposed by FORO Studio for Fuorisalone 2018, also hosted in the 5VIE district.

" Best Graphic 2017 " Artribune