ATKINSONS LEGACY ARCHIVE for her Majesty Jubilee

Milan / April 2022

To celebrate Queen Elizabeth II's Platinum Jubilee, FORO Studio developed a special project for Atkinsons. In addition to the celebrations during The Queen's Platinum Jubilee Pageant, a book entitled 'Her Majesty The Queen: The Official Platinum Jubilee Pageant Commemorative Album' was published, chronicling the Queen's life and reign.

Within the book, the focus was given to 70 brands with British DNA - including Atkinsons - that stood out for their contribution to business, society, culture and technology. For Atkinsons, FORO Studio described, through the images published in the book, the 200-year history which saw the brand alongside the British Royal Family in the creation of fragrances, of which the original bottles, recipes and bespoke labels have come down to us.

FORO Studio also created the Gold Save the Queen retail project for Atkinsons 1799.


Art Direction and set design: FORO Studio

FORO Studio co-worker: Beatrice Bottini

Photo: Amir Farzad