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Milano | september 2022

The FORO Studio's design developed for Iconic is based on a minimalist style conveying personality, freedom and cleanliness. The concept focuses on the essentials and transforms constraints into potentials. The styling stations are optimised to ensure a good experience on both the customer and operator sides. The space resembles a stage where hair stylists intent on the client's 'transformation' take turns.

The furnishing elements are essential: clean lines and monolithic volumes furnish the space without overloading it, while from the shop window is possible to have a glance of organisation and professionalism. Neutral colours, in shades of black and grey, are mixed with chromatic accents to make the space more dynamic and powerful.

FORO Studio has completed other retail projects in its experience, including Parah boutique


art direction e project: FORO Studio

collaborators: Beatrice Bottini e Francesca Lipari


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