Milan | April 2021
In archaic and classical Greek theatres, the proscenium was the wooden platform in front of the stage actors acted. In the project that FORO Studio created for Bla Bla Agency, the term refers to physical and virtual installations, aiming to take the observer to 'other places' to tell stories, insights, and suggestions.
PRO-SCENIO is a promotional platform created to respond to the limitations set by the pandemic concerning the use of public and sharing spaces. Its first exhibition, during spring 2021, is called Qual Buon Vento. In addition to the curatorship, FORO Studio conceived and managed the brand identity and image, dealing with naming, logo design, web design, social content and corporate image.
Art direction e project: FORO Studio