New e.commerce / Milan / July 2015
photo credits: Raffaele Passoni
The mix between editorial and emotional content has certainly guided the restyling of Drexcode.
Through the semantic meanings of navigation, FORO Studio has arrived at a usability that goes beyond the mere click and buy behavior, and enhances a prolonged and playful navigation of discovery in the world of fashion rental, even through a dedicated blog.
The most technical aspects of the choice of clothes - size and fit, occasion of use and color - were thus translated into intuitive graphics, which in a few clicks would inform and entertain the user with choices that aim at a more restricted and thoughtful selection of clothes.